My Latest Addiction

I have a pretty classic addictive personality. I mean, if my former(ish) addiction to food weren’t enough of a tell-tale sign, you can see it in the way I binge-watch TV shows and how I get obsessed with trends (I’ve bought three rompers in the past 2 weeks, whoops.)

I mean, maybe you could just chalk it up to me being a passionate person with regard to… pretty much every single aspect of my life, and the fact that I just have a lot of interests. But while that my be true, every once in a while a particular interest combines with a burst of passion that does, in fact, lead to a full blown addiction. So what is this latest addiction of mine, you ask? Well, those of you who follow me on Instagram might already have a few guesses, but here are a few hints for the rest of you:

pink makeup  bangs makeup purple makeup

No, the answer is not that I’m addicted to taking selfies (although that’s obviously true too), it’s that I cannot get enough of prettifying myself with makeup. My name is Gretchen, and I am a makeup addict.


I mean, I’ve always been into makeup, but in more of a passive way. Like, I’ve enjoyed my BirchBox subscription and learning about new makeup trends and whatnot, but I never had a particular passion for putting said trends into action. But lately? I’ve turned into a full-blown Youtube tutorial-watching, paycheck-blowing Sephora addict. I get actively excited to do my makeup every day, and not just to do the whole same-ol’, same-ol’ daily eyeliner & lip gloss stuff that I used to, but new looks, new colors, and new products.


I mean, don’t judge me too harshly, but sometimes I actually get sad when I’m done putting on my makeup in the morning, because it means it’s over. Well, actually, you can judge me for that. I just did.

I partially credit this newly-invigorated obsession with Instagram, through which I have discovered countless beauty accounts (seriously, following Anastasia Beverly Hills has been life-changing!) that provide endless inspiration. And if you don’t look at the amount of money that I spend on high-end makeup products ($142 at Sephora last time I was there… oops), there really could be worse addictions to have, right?

I’m sure that, like most of my past addictions, my makeup obsession will eventually fizzle back to its former self, but until then, I might as well enjoy the ride (and the confidence that comes with making myself beautiful) right? And while I’m sure many of you will have closed out of this blog post long before now, for those have shown past interest in my beauty finds, I’ll go ahead and discuss some of my newest discoveries:


Benefit They’re Real! Gel Push Up Liner

This product has been getting a lot of attention in the beauty vlogging/blogging world, since it’s the first gel liner in pen form (versus a pot + brush method). I’ve never actually used traditional gel liner as it always seemed beyond my skill level, and I was on the fence about buying this product because of all the mixed reviews I read/watched, but I’m really glad I gave it a try. I love it!

It’s so matte, so dark, gets RIGHT down to my lash line, and it stays there all day long. No joke. It even stays ’til the next day — through face-washing — if I’m too lazy to take it off (which I always am.) It does take a bit of practice to really get used to using it (nothing’s ever as easy as it looks on the box), and you do need a really good eye makeup remover (I use Makeup Forever Sens-Eyes and it comes off easy-peasy), but hot damn if I don’t love the way this stuff looks once its on.



Anastasia Brow Wiz

Doing my brows is still something new for me, since for most of my life I’ve thought my brows are strong enough to stand on their own. And while that’s still probably true as I’m lucky to have relatively full brows on my own, Anastasia has taught me that there’s always more you can do. And since brows frame the face, especially the eyes, and my eyes are my favorite part of my face (well, my eyes and my cupid’s bow right above my lips. That’s oddly specific, I know), I’ve been learning lately how to do my best Brooke Shields impression and do brows right.

I use Brow Wiz to outline and fill in my brows, concentrating on the sparse area on the inner ends, and then brush on a light coat of brow gel (also by Anastasia).


Benefit Watts Up Highlighter, Chella Highlighting Crayon, and Tarte Bronzer for Contouring

I’m also fairly new to the contouring trend, but I gotta say, it’s awful entertaining to draw yourself up like an Amazonian warrior princess. Oh yeah, and there’s the whole part where piling on concealer, highlighter, and bronzer in all the right places does amazing things for your face shape. I don’t do this on a daily basis since I am not Kim Kardashian and, truth be told, as addicted to makeup as I may be, I still don’t love the idea of my skin having so much stuff on it day-in and day-out. But for a special occasion (or just for funsies every now and then), why not bust out the big guns?

On a more regular basis though, I’ve just been using Too Faced BB Cream for sheer coverage and SPF, and then just dab Watts Up on my cheekbones, bridge of my nose, and cupid’s bow for a little extra glow.

Anyway, since this new blog is obviously about enabling me in all areas of my life, it’s your turn to let me know about all of your new favorite products so I can further this addiction! What makeup products are you digging lately?


  1. amanda junesays:

    I’ve gotten more and more into makeup in recent years, too…Sephora is amazing SLASH evil!! Unfortunately a lot of my makeup efforts (and dollars) lately have had to go toward fighting and concealing the heinous adult acne that’s decided to rear its ugly head (cruel punishment, I’m convinced, for having awesome skin as a teen). Anyway, my recent faves and finds:

    Lancôme Hypnose Star mascara: got a trial size of this from a Sephora purchase and fell in love. I’ve always used drugstore mascara (tried Benefit’s They’re Real and hated it) but I love this. You have to watch the clumping but it’s definitely more lengthening and dramatic than any mascara I’ve tried, which is worth the occasional clump issue to me.

    Urban Decay 24/7 liner: as great as everyone says. So quick and easy. I love gel /cream liner for a dramatic look but when I want a bit more natural or am just short on time, this is great.

    Tarte everything. Their airbrush foundation (kinda like bare minerals but fuller coverage & I like it more) and the brush that goes with it looks/feels amazing.

  2. wow, you are so amazing. Few people are willing to try, but you’re different. You dare to try. 🙂

  3. Love the blog revamp! I know that trying to have a theme (i.e. weight loss and healthy living that you focused on so heavily before) is SUPER limiting. I’m glad that you re-vamped and opened the doors to explore other facets of your does-not-fit-in-one-box personality!

    I love make-up, but I always wake up too late to do anything amazing and I am constantly battling acne as an adult, so any day I have a pimple, I feel like it’s not worth a smokey eye when my skin doesn’t look smooth. If I could just have smooth skin!!!!

  4. Your last picture actually reminds me a lot of the Thanaka that women in Myanmar use on their faces. Often it’s just kind of rubbed on, but many of them put it on in really beautiful patterns. It was really weird when we first arrived there, but after a few days it became really normal looking and I started to really appreciate all the different patterns and such.

  5. I go through phases of being obsessed with make up, but I think that’s just because I like the idea of buying something that will make me pretty…but then I never have the patience to put it on. I stick with bare minerals powder and some mascara, but the key is my Fresh Sugar lip tint! Without that I feel naked. It smells amazing and has just the right hint of red without it being actual lipstick.

  6. I’m getting a real Ulta addiction which is no good in the summer (grad student = yay summers “off” but no paychecks)–BUT, as a kind of cheaper thrill, I am completely hooked on the NYX line of makeup that one of my students turned me on to. Specifically these two things:
    (I have them in at least 5 colors & they are my FAVORITES for when I don’t want to do liner & eyeshadow–just a quick, wide swipe of color and my eyes are set all day! My favorites are Peacock & Pots and Pans BUT all of them are great).
    (Oh. Em. Gee. “Tiramisu” is the first nude gloss I’ve ever had that doesn’t make me look like I’m sickly, and Angel Food Cake is great when I want some color & shine but not full on lipstick.)

    BONUS, these things are under $5 each normally AND they tend to go on sale buy one get one 50% off, so it’s an affordable indulgence…

  7. Meredithsays:

    i am soo with you on being addicted to makeup…ulta and sephora are my nemesis. i cannot go without my Anastasia dipbrow pomade, i tried the brow wiz, but i liked the pomade better, plus pencils go faster with me. i’m also loving too faced better than sex mascara. one of my fav youtubers is shaaanxo…its a little embarassing how many i am subscribed to currently!

  8. WHOA that eyeliner. I think I’m going to have to try that out.

    I have basically no idea how to do any makeup except liquid liner, so my eyeliner always looks passably nice, but the rest of me… woooooof. I just don’t have the patience for the rest of it, or for YoiTube vids to teach me how…

  9. Jennysays:

    You probably already read Brightest Bulb in the Box, right? That’s my all-time favorite beauty blog.

  10. Laurasays:

    I have also been super addicted to make up lately! I’m almost embarrassed about how much time I’ve been spending watching YouTube/reading blogs/just thinking about makeup. Sometimes when I’m bored, I clean my face and of an entirely different look. My favorite products are the Lorac Pro eyeshadow palettes. They changed my life! The quality is so much better than any eyeshadow I had ever tried!i also splurged on the Siren palette by Marc Jacobs. It is SO PRETTY!

  11. I don’t know if eyelash extensions are technically make-up per se, but I have been thinking of hitting up a lash boutique so I can get mine to look more like real eyelashes instead of well… stumpy. Ha.

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